It is tough for a communications strategist to stand in place for the right principles – here’s a study that can help
There’s an interesting (if inconclusive) study just out that takes a look at whether the first “rule” of crisis management – get all the bad news out early – really holds up to scrutiny.
We need to continually challenge that that assumption. There are plenty of good reasons NOT to succumb to the pressure of vomiting up all the bad facts early.
Sometimes, this kind of move can thrust an organization into worse trouble and cause greater distraction from the most important tasks at hand – taking responsibility for the situation, working from a plan, containing the crisis and FIXING THE PROBLEM.
In other cases, responding to media pressure pushes aside an organization’s responsibility to communicate with its most important audiences – employees, vendors, suppliers, shareholders. It surprises me when companies do this – especially considering there is a direct, controllable pipeline of information to them, and they can…
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