Is BlackBerry promoting Sexting with this ad campaing in El Salvador? Stop this NOW!

A few days ago as I was leaving a School after a conference where I addressed more than 300 High school students about the opportunities an threats of new technologies and social networks,  I was very surprised to see an ad Campaign
near this school that seemed to be promoting sexting using a BlackBerry phone
(About 80% of the Students in that school owned a BlackBerry), as you will see
in the pictures (I blurred one the because it is too much!!!) it shows the words “Be Sexy” and a girl almost naked, WHAT KIND OF MESSAGE ARE YOU SENDING TO THE TEEN POPULATION!!!! Well you may judge this for yourself, please tell me what you think is BlackBerry promoting Sexting with this ad campaing in El Salvador?

I urged myself to write a blog about this huge issue to call the attention of BackBerry and all Mobile phone providers to take this matter with great importance, and of course to see if somebody takes these ads down as soon as possible!!! – By the way I love my BlackBerry and I personally think that there is no need to be unethical for advertising the great features and service it provides

Just in case you are not familiar with the term according to Wikipedia sexting is the act of sending sexually explicit messages or photographs, primarily between mobile phones. The term was first popularized around 2005, and is a portmanteau of sex and texting, where the latter is meant in the wide sense of sending a text possibly with images.

Sexting that involves teenagers sending explicit photographs of themselves to their peers has led to a legal gray area in countries that have strict anti-child pornography laws, such as the United States. Some teenagers who have texted photographs of themselves, or of their friends or partners, have been charged with distribution of child pornography, while those who have received the images have been charged with possession of child pornography; in some case the possession charge has been applied to school administrators who have investigated sexting incidents as well. The images involved in sexting are usually different in both nature and motivation from the type of content that anti-child pornography laws were created to address.

Here are 3 good things done by leaders around the world about Sexting:

http://www.sextingisstupid.com

http://uk.reuters.com/article/idUKSP23898420090504

http://www.standard.net.au/news/local/news/general/sex-mad-police-warns-teen-on-sexting-risks/1747906.aspx

And also my friend @Luchoedu told me that Apple came up with an application for their IPhone to prevent this:

http://www.nypost.com/p/news/national/apple_applies_for_iphone_anti_sexting_EISSiG7CqJq2ycPuVMo2eN

UPDATE TO THIS POST: THE ADS IN THE PICTURES FROM THIS BLOG WERE TAKEN DOWN AS OF YESTERDAY 18/10/2010- GREAT EXAMPLE FROM A GREAT LEADERS! THANKS FOR LISTENING CLARO AND BLACKBERRY!

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7 pensamientos en “Is BlackBerry promoting Sexting with this ad campaing in El Salvador? Stop this NOW!

  1. Flor Aragón dice:

    Como publicista y mujer no he dejado de sentir esta campaña un poco chocante. Siento que Blackberry puede valerse de infinidad de argumentos e insights para sus ventas y dejar a un lado el prehistórico y sexysta recurso de la mujer casi desnuda, que más bien puede atribuirsele a los anuncios de cerveza y cigarros de los 80’s.

    • rokensa dice:

      Gracias por tu atinado comentario, los tiempos han cambiado, las empresas lideres deben ser vistas y evaludas bajo estandares mas altos, ellos deben saber autoregularse y sostener su liderazgo de una manera Responsable y etica

      Saludos

  2. Vanessa dice:

    Completamente de acuerdo con ustedes, este tipo de productos realmente no necesitan recurrir a publicidad tan baja. De hecho consiguen crear rechazo hacia la marca, los publicistas encargados de esta campaña deberían evaluar mejor el impacto de la misma.

  3. ajaraujo dice:

    Sí también he visto esas imagenes que se logra ver a traves de ellas, pero no lo había relacionado con la marca de celulares sino que con las con las compañiás de telefonía. Estudes que son expertos en Mercadeo más o menos sabran el perfil de estos telefónos creo que son pocos los jóvenes aunque ahorra con los planes de financiamiento es más fácil que cualquier pueda tenerlo hasta jóvnes menores de edad llegando hasta propiciar la pornografía infatil a traves de mensajitos o fotos todamas por el cel.

    OBSERVACIÓN: ¿por qué la nota esta en ingles?, ¿para llegar más allá del país?

    • rokensa dice:

      Pues tienes razon en este caso la compañia telefonica Claro debe responsabilizase de lo que publica en sus campañas.

      El post esta en ingles para alcanzar audiencias mas alla de nuestra region… y bueno llamar la atencion de los dueños de la marca global BB

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