Social Media three, two, one about 2009

Three things I learned in 2009

1. Social media is here to stay, these interactive online technologies are not a fad, they are changing the way we interact with the world allowing online users to share content, becoming indispensable; The features offered by social media sites are firmly entrenched as the primary method for online dialogue for organizations and people of all ages.

The exponential growth of popular social networks like Facebook and Twitter is the living proof of this. I found this presentation that talks about this in a simple understandable way:

2. Main Stream media will remain relevant… for now, traditional sources, however, remain relevant for the additional value they bring to the recipient, sadly but true, the world still needs experts to help everyone understand and sometimes discriminate, what is important and what is not and this is why I think this happens (Read it from a DowJones Document):

  • Professionals prescreen information to weed out material that’s extraneous to their readership. Conversely, they focus the spotlight on issues and items that, from experience, they believe would be of interest to their audience, an expert’s judgment call often determines what important news is and how that news is discussed. I don’t like to say this but for now this is how things work out. The big media sources have the discipline and bench-depth to probe beneath the surface of an issue to dig into root causes. They can also apply sophisticated analytical perspectives – not just what the news is, but what it means.
  • Editorial accountability: Subject to competitive pressures, intense peer scrutiny and the watchful eye of their audience; Professional news providers labor under a compelling incentive for integrity: a keen awareness of the consequences of violating trust. The combined incentives for responsible reporting and disincentives for breaching ethics encourage a higher editorial standard.

3. Personal branding online for any professional is important today… priceless tomorrow, being googled is the new millennium version of the reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical information about you. Consider these facts I got from a white paper from William Arruda:

  • A Harris Interactive poll revealed that 40% of respondents google people to learn about them.
  • According to Business Week, 87% of headhunters use Google and social networks to make decisions about candidates and 35% of recruiters have eliminated candidates based on what Google revealed
  • Accenture included the total number of relevant Google results as one of three measures they used to develop their list of the Top 50 Business Gurus. Clearly, people are making decisions about you based on what they find online. Your Google results may be the determining factor in whether an executive recruiter calls you in for an interview, your manager decides to promote you or a prospective client chooses to work with you. It’s no longer a luxury, it’s a requirement for you to build and continuously manage your on-line Brand. Check this presentation I made bout this subject:

Two things I found Interesting in 2009

People streaming their life, millions of people issue their personal newspapers, video news channels and podcasts about their lives every day on the web, from what are you doing? to what are you thinking? Give plenty of attention to readers, friends and family, it is sooooo cool to know details and even nonsense about the people you love or someone you know, this is really interesting!

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Descriptions may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, “the process by which many users add metadata in the form of keywords to shared content”. I love my Stumbleupon, He, He!

One question I have about 2009

Why is it so hard to help some politicians and CEO’s understand the real value of social media?

Please share your thoughts and comments!!!

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5 pensamientos en “Social Media three, two, one about 2009

  1. […] An interesting post today. Here’s a quick excerpt: Social media is here to stay, these interactive online technologies are not a fad, they are changing the way we interact with the world allowing online users to share content, becoming indispensable; The features offered by social media … Read the rest of this great post Here […]

  2. […] This post was mentioned on Twitter by Rodolfo Salazar, Mark Strickland. Mark Strickland said: Social Media three, two, one about 2009 « La Banda 2 Cero http://bit.ly/7t8G2w […]

  3. Social comments and analytics for this post…

    This post was mentioned on Friendfeed by Rodolfo Salazar: Social Media three, two, one about 2009 http://ping.fm/7kDKk

  4. […] Social media is here to stay, these interactive online technologies are not a fad, they are changing the way we interact with the world allowing online users to share content, becoming indispensable; The features offered by social media …Continue Reading… […]

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